Downfall of the AlbumToday, while reading an article on N.P.R. online, I wondered to myself, “why have people stopped listening to full albums?” Now don’t get me wrong not everyone has stopped listening to full albums, but I thinks its safe to say if your walking down the street and ask someone what they are listening to on their mp3 player or iPod, they would say that new “whoever” song. Not that new “whoever” album. I would also make a guess that if you take a look at what’s on that same mp3 player or iPod you would see that the person you stopped only has a few popular songs from different artists, not full albums from each artist they like.
To get into the thick of it I just want to blame Apple. If you know me you know I hate Apple, and yes its true, I cant hold them completely responsible but I will (eye roll). The way I see it is like this. In 1998 whether you were a teen, a pre- teen or an adult, if you liked a song you heard on the radio you went to the store and bought the whole CD. You had the option of buying a single, but really it was a waste of 5 bucks for a radio edit, extended edit and the artist inspiring instrumental. Anytime before that you would do the same thing, with tapes, 8 tracks and records, you purchased the whole audio composition. When you did this your had discovery at you fingertips, or more like your ear drums. You would here the next big single and not even know it. It was so exciting though, because when you heard that next single on the radio you would say, “ I love this song its so great, I'm so glad its on the radio”, and what did you do, turn it up. Granted some songs probably got old and you would change the station but for the most part you loved it.
In October 2001 Apple released the first iPod with that came itunes. Now I'm not sure when the downloading revolution started, when I say that I'm including downloading illegally. I know web sites and programs like Napster, Kazza and Limewire existed at that time as well, but Apple is the one (angry fist shake). This is where the decline of the album and the album experience began.
Lets move forward to a generation that has had technology at their finger tips since they were born. ipods, Facebook, cell phones, Tivo, Youtube, all that stuff. I know it’s a different generation as is every generation to the next. I don’t know however, if they have had or will have the same experience with music (that is so very necessary) that past generations had the opportunity to immures themselves in. The reason I feel like its so important could steam from the fact that I was raised on music. As a young adult music in my life is the air I breath and one of the most important and influential things in my life. That being said, I know for a fact that music can, has and will influence everyone it touches. Take for example Baby boomers, they had Woodstock, The Beatles, Motown and the rise of the almighty Rolling Stone. Going back even further, to Muddy Watters, Evils Presley and Rockn’roll in its infant years. Music has had its hand in creating an outlet for young people since forever.
The excitement of the next album coming out has been lost. Artist today have so much to fight for because they get that one popular radio song but that’s all they are known for. Young people today don’t know what album which song is on, they just know after 2 years its old school. We need to get back to wanting to have the full discography of one artist and listening to every word written and said. New generations need to have that same great experience most of us still remember having, so when you go to a concert you can sing along to every song, not just the popular ones. Know the artist and love them for everything they produce, not just what the radio or Apples most downloaded songs tells you is good.
As I sit here on my couch writing about the thing I think is so important to life on our little planet I hope everyone who reads this gets the real message. I'm not actually trying to blame Apple for anything, even though I think they are a cult company, they are not to blame. We are. I don’t have a fix to the worlds huge problems and don’t really want to preach, well just kidding maybe I kind of do want to preach about music related things. We should all find new artists, even if it starts at the radios top 40 list. Go out and the 80 of you who read this, listen, buy or download a whole album. Not something old that you already know and are familiar with, but discover a new artist and share them with your friends and the world.
Hope everyone likes my little rant and opinion, if you don’t then comment on it and tell me what you think. A good discussion about anything to do with music is always good.
P.S. Just so everyone knows and you can judge if you want. I just downloaded and am currently listening to 3doors down and The Used full discographies.
3 doors down - Loser The Used - Smother me